Truth about selling in Puerto Vallarta

The honest truth about selling in Puerto Vallarta:

The market doesn’t “hate” you… it just doesn’t know your story.

It doesn’t know that you:

• Spent $80K turning this place into your dream Vallarta escape

• Need $500K so you can upgrade to that oceanfront penthouse

• Feel it should be worth more than the neighbor’s that just sold

• Have 20 years of sunsets, holidays, and margarita memories here

The market only looks at one thing:

What a real, qualified buyer is willing to pay today in Puerto Vallarta.

That’s it.

If your place is getting showings but not offers, here’s what might be going on:

1. Pricing based on what you NEED

   
   

   “I need $650K to pay off the mortgage and buy my next place.”

Totally valid for your life plan…

but buyers don’t see that number.

They only see what similar properties are actually selling for.

If the market says $575K, that’s the number they react to.

2. Pricing based on what you SPENT

   
   

   “I put $100K into this remodel and furniture package!”

And it looks amazing, which helps it stand out and sell faster.

But in PV, the market might only return $40K of that, not the full $100K.

Upgrades help, they just don’t always come back peso-for-peso.

3. Pricing based on what you HOPE

   
   

   “Someone will pay $700K once they see the potential!”

Usually they do see the potential…

and then offer around $575K and plan their own remodel.

Hope is wonderful for ocean views.

For pricing, we need actual data.

4. Comparing to the wrong properties

   
   

   “But my neighbor sold for $680K!”

Their unit:

• New mini-splits

• Freshly remodeled kitchen and baths

• Quieter location in the building

Your unit:

• Original 1994 kitchen

• Older AC that struggles in August

• A little more street/bar noise

Same building, very different value.

So what is your place actually worth in Puerto Vallarta?

In a market where most buyers pay cash, your property is worth what:

• A serious cash buyer is willing to offer

• Recent, truly comparable sales support

• The current PV market shows for similar location, condition, and finishes

That’s the formula.

Your memories, your renovation receipts from 2003, and the number you “have in mind” matter emotionally (and I respect that!) — but the market has its own language.

If you want a calm, straightforward look at what your condo or casa in Puerto Vallarta would sell for right now, message me. I’ll walk you through it step by step, no pressure, no drama.

At the end of the day, I can smile and tell you your place is worth whatever number you want to hear…

But my job isn’t to flatter you or just stick a sign on the door.

My job is to actually get your property sold.

I’ll pull real, current Puerto Vallarta data, look at true comparables, condition, and today’s cash-buyer market, and give you an honest estimate of where your price should be.

If you want that kind of straight-up guidance with a little hand-holding and zero drama, message me and we’ll go through it together.

Will Hutt

Coldwell Banker La Costa

Will.Hutt@cblacosta.com

@BeachPleasePVR on Instagram

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