PV Market Report 2024 to 2025
- William Hutt
- Jan 12
- 3 min read
A Will Hutt perspective for Coldwell Banker
La Costa
Puerto Vallarta did not slow down in 2024 to 2025. The market simply became more “grown up.” Less frenzy, more strategy, and buyers who still move fast when the numbers and the lifestyle line up.
Here is what the latest year over year data is telling us, plus how I use it when I advise clients.
The big headline: more sales, more dollars
In 2025, total closed sales volume across houses and condos finished around 773.4 million USD, which is about 168 million USD higher than the prior year. Units sold rose from 1,203 to 1,454.
Translation: the market expanded, not contracted. People are still choosing Banderas Bay, and they are closing deals.
Condos are still the main event, but houses moved too
Condos continue to drive the bulk of transactions. In the report, condos reached 1,133 units sold with a median price around 395,000 USD.
Houses showed a noticeable jump in activity. Units sold increased about 24 percent, and total dollar volume rose from about 145.6M to about 203.9M USD.
My real world takeaway
If you want the easiest resale path later, condos remain the most liquid category. If you want privacy, land, and a “house lifestyle,” demand is there, but pricing and presentation matter more because the buyer pool is smaller.
The pre construction premium is real
New developments averaged about 4,005 USD per square meter, roughly 8.8 percent higher than resale units.
Why buyers still pay it
Modern design, newer infrastructure, amenities, and the appeal of being the first owner. If you are comparing pre construction to resale, I focus clients on total value per square meter, building quality, developer track record, and realistic delivery and closing timelines.
Where the money is concentrating
Top 5 areas by total dollar volume in the report:
Centro South (Zona Romantica) 182.9M USD
South Shore 176.4M USD
Nuevo Vallarta West 163.4M USD
Bucerias 133.9M USD
Hotel Zone 96.1M USD
What that means
Centro South and the South Shore continue to attract heavy demand, while Nuevo Vallarta West and Bucerias are proving they belong in the top tier. The Hotel Zone stays a strong investor magnet because beachfront access keeps its pull.
The investor sweet spot: 250k to 500k
The highest activity is in the 250,000 to 500,000 USD condo segment, with nearly 1,000 condos sold in that range over the last two years.
If you are an investor or a “future flexibility” buyer, this segment often offers the cleanest exit options later because there is simply a bigger pool of buyers.
2026 outlook: bullish, but sellers have more competition
The report’s outlook stays bullish, with price per square meter climbing and key areas holding strong transaction volume.
At the same time, it highlights higher inventory, which means sellers are competing harder for attention.
This is where experience matters, because a listing can sit even in a strong market if it is priced wrong or marketed like it is 2019.
Will’s playbook for buyers in 2026
Decide your top 3 non negotiables before touring
Examples: walkability, view corridor, parking, rental rules, elevator, building quality. This helps you move quickly without feeling rushed.
Compare value per square meter, not just list price
Two condos can be priced similarly and deliver totally different long term value.
In hot areas, be ready for decisive action
The best properties still attract attention fast, especially when they are priced correctly.
Will’s playbook for sellers in 2026
Precision pricing from day one
Overpricing is the fastest route to becoming stale when inventory is high.
Professional presentation is not optional
Photography, video, copywriting, and distribution decide whether buyers book a showing or keep scrolling.
Strategy beats hope
We position your property against the strongest comparable options buyers are also considering, then we market it aggressively to the audiences that are actually buying in your segment.
Want this broken down for your exact neighborhood
Send me the area you care about and your budget range and I will tell you what is selling, what is sitting, and where the best value per square meter is hiding right now.
Will Hutt
Coldwell Banker La Costa
Call or WhatsApp +1-239-691-0782
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